000 00440nam a2200157Ia 4500
008 210716s2012 xx 000 0 und d
020 _a9788131764411
041 _aeng
082 _a658.8 TAPA
100 _aTapp, Alan.
245 _aPrinciples of direct and database marketing: a digital orientation.
_bDigital orientation.
250 _a4
260 _aNew Delhi
_bPearson Education
_c2012
300 _axvi,517
650 _aMarketing
999 _c193604
_d193604