000 00470nam a2200145Ia 4500
008 210716s2011 xx 000 0 und d
020 _a9780070682160
041 _aeng
082 _a658.8342 HAWD
100 _aHawkins, Del I;Mothersbaugh, David L;Mookerjee, Amit.
245 _aConsumer behavior: buiding marketing strategy.
_bBuiding marketing strategy.
250 _a11
260 _aNew Delhi
_bTata McGraw Hill Publishing Company Ltd
_c2011
300 _axxix,866
999 _c188632
_d188632