| 000 | 00734nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20220212110256.0 | ||
| 008 | 210716s2007 xx 000 0 und d | ||
| 020 | _a9788120327993 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _212 _bKOTP |
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| 100 |
_aKotler, Philip. _919522 |
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| 245 |
_aMarketing management / _cBy Philip Kotler and Kevin Lane Keller. |
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| 250 | _a12th ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall of India PVt Ltd. , _c2007. |
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| 300 |
_aXxxvii, 729 ;I19 ; _c28 cm. |
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| 650 |
_aDeveloping marketing strategies and plan _919523 |
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| 650 |
_aConducting marketing research and forecasting demand _919524 |
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| 700 |
_aKeller, Kevin Lane. _919525 |
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| 942 |
_2ddc _cBK _e12th _k658.8 KOTP |
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| 999 |
_c188359 _d188359 |
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