000 00709nam a2200217Ia 4500
003 OSt
005 20260127135010.0
008 210716s1991 xx 000 0 und d
040 _cAIMIT LIBRARY
041 _aeng
082 _a658
_bSENS
100 _aSengupta, Subroto.
_9252795
245 _aBrand positioning:
_bstrategies for competitive advantage /
_cBy Subroto Sengupta.
250 _a1st ed.
260 _aNew Delhi :
_bTata McGraw Hill Publishing Company Ltd ,
_c1991.
300 _axix,299 p.;
_bHB
_c25.5 cm.
650 _aSymbols by which we live and buy
_9252796
650 _aOther authors other approaches
_9252797
650 _aPositioning successes
_9252798
942 _2ddc
_cBK
_k658 SENS
999 _c187523
_d187523