| 000 | 00735nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260117123726.0 | ||
| 008 | 210716s2009 xx 000 0 und d | ||
| 020 | _a9780070144910 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bSAXR |
||
| 100 |
_aSaxena, Rajan. _9251617 |
||
| 245 |
_aMarketing management / _cBy Rajan Saxena. |
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| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2009. |
||
| 300 |
_axxix,883 p.; _bPB _c24.2 cm. |
||
| 650 |
_aMarketing planning _9251618 |
||
| 650 |
_aOrganisational buying behaviour _9251619 |
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| 650 |
_aSegmenting and targeting _9251620 |
||
| 650 |
_aNew product decisions _9251621 |
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| 942 |
_2ddc _cBK _k658.8 SAXR |
||
| 999 |
_c187010 _d187010 |
||