| 000 | 00876nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230713151355.0 | ||
| 008 | 210716s2003 xx 000 0 und d | ||
| 020 | _a9780070495098 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a004.694 _22 _bRAYJ |
||
| 100 |
_aRayport, Jeffrey F. _9126755 |
||
| 245 |
_aIntroduction to e-commerce / _cBy Jeffrey F Rayport and Bernard J Jaworski. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2003. |
||
| 300 |
_axxvii,516p. ; _bPB _c25 cm. |
||
| 650 |
_aBasic technology of the internet and e-commerce business _9126756 |
||
| 650 |
_aMarket opportunity analysis _9126757 |
||
| 650 |
_aMarket communications and branding _9126758 |
||
| 650 |
_aMedia transformation _9126759 |
||
| 700 |
_aJaworski, Bernard J. _9126760 |
||
| 942 |
_2ddc _cBK _e2nd ed. _k004.694 RAYJ |
||
| 999 |
_c186356 _d186356 |
||