| 000 | 00824nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230713142024.0 | ||
| 008 | 210716s2002 xx 000 0 und d | ||
| 020 | _a9780070495098 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a004.694 _21 _bRAYJ |
||
| 100 |
_aRayport, Jeffrey F. _9126672 |
||
| 245 |
_aE-commerce / _cBy Jeffrey F Rayport and Bernard J Jaworski. |
||
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2002. |
||
| 300 |
_axxxv,420p. ; _bPB _c25 cm. |
||
| 650 |
_aFraming the market opportunity _9126673 |
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| 650 |
_aBusiness models _9126674 |
||
| 650 |
_aMarket communications and branding _9126675 |
||
| 650 |
_aNetwork infrastructure _9126676 |
||
| 700 |
_aJaworski, Bernard J. _9126677 |
||
| 942 |
_2ddc _cBK _e1st ed. _k004.694 RAYJ |
||
| 999 |
_c185239 _d185239 |
||