| 000 | 00707nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20220603152055.0 | ||
| 008 | 210716s2011 xx 000 0 und d | ||
| 020 | _a9788175544406 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _24 _bKAPJ |
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| 100 |
_aKapferer, Jean Noel. _940363 |
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| 245 |
_aNew strategic brand management : _bcreating and sustaining brand equity long term / _cBy Jean Noel Kapferer. |
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| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi : _bKogan Page , _c2009 |
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| 300 |
_axv, 560p. ; _c24.5 cm. |
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| 650 |
_aFinancial valuation and accounting for brands _940364 |
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| 650 |
_aHandling name changes and brand transfer _940365 |
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| 942 |
_2ddc _cBK _e4th _k658.827 KAPJ |
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| 999 |
_c182698 _d182698 |
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