| 000 | 00728nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220302152754.0 | ||
| 008 | 210716s2009 xx 000 0 und d | ||
| 020 | _a9788177588507 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _25 _bBATR |
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| 100 |
_aBatra, Rajeev. _922378 |
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| 245 |
_aAdvertising management / _cBy Rajeev Batra, John G. Myers and David A. Aaker. |
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| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi : _bPearson Education , _c2009. |
||
| 300 |
_a768p. ; _c24 cm. |
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| 650 |
_aAdvertising planning and decision making _922379 |
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| 650 |
_aSegmentation and positioning _922380 |
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| 700 |
_aMyers, John G. _922381 |
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| 700 |
_aAaker, David A. _922382 |
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| 942 |
_2ddc _cBK _e5th _k659.1 BATR |
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| 999 |
_c181830 _d181830 |
||