| 000 | 00746nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220302150248.0 | ||
| 008 | 210716s2009 xx 000 0 und d | ||
| 020 | _a9788177588507 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _21 _bBATR |
||
| 100 |
_aBatra, Rajeev. _922362 |
||
| 245 |
_aAdvertising management / _cBy Rajeev Batra, John G. Myers and David A. Aaker. |
||
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bPearson Education , _c2009. |
||
| 300 |
_aViii, 430p. ; _c23.5 cm. |
||
| 650 |
_aAdvertising planning and decision making _922363 |
||
| 650 |
_aAdvertising copy testing and diagnosis _922364 |
||
| 700 |
_aMyers, john G. _922365 |
||
| 700 |
_aAaker, David A. _922366 |
||
| 942 |
_2ddc _cBK _e1st _k659.1 BATR |
||
| 999 |
_c181637 _d181637 |
||