| 000 | 00840nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220316114753.0 | ||
| 008 | 210716s2009 xx 000 0 und d | ||
| 020 | _a9780070666993 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.848 _213 _bCATP |
||
| 100 |
_aCateora, Philip R. _923877 |
||
| 245 |
_aInternational marketing / _cBy Philip R Cateora, John L Graham and Prashant Salwan. |
||
| 250 | _a13th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Education Private Limited , _c2009. |
||
| 300 |
_aXxxi, 888p. ; _c24 cm. |
||
| 650 |
_aIntegrated marketing communications and international advertising _923878 |
||
| 650 |
_aNegotiating with international customers partners and regulators _923879 |
||
| 700 |
_aGraham, John L. _923880 |
||
| 700 |
_aSalwan, Prashant. _923881 |
||
| 942 |
_2ddc _cBK _e13th _k658.848 CATP |
||
| 999 |
_c180914 _d180914 |
||