000 00718nam a2200229Ia 4500
003 OSt
005 20230408112008.0
008 210423s2018 xx 000 0 und d
020 _a978-0-7494-8216-9
040 _cAL
041 _aeng
082 _a658.83
_223
_bGRIM
100 _aGRIGSBY (Mike)
_984902
245 _aMarketing analytics: a practical guide to improving consumer insights using data techniques Ed 2
250 _a2
260 _aUK
_bKogan Page Ltd
_c2018
300 _axiv,217
_bPB
365 _b2807.06
_cGBP
650 _aMarketing Management
_984903
906 _aanalytics: ; consumer ; data ; guide ; improving ; insights ; Marketing ; practical ; techniques ; using
942 _2ddc
_cBK
999 _c169419
_d169419