| 000 | 00691nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230530143419.0 | ||
| 008 | 210423s2010 xx 000 0 und d | ||
| 020 | _a978-0-07-014496-5 | ||
| 040 | _cAL | ||
| 041 | _aeng | ||
| 082 | _a659.1 BELA | ||
| 100 |
_aBELCH (George E);BELCH (Michael A);PURANI (Keyoor) _9116947 |
||
| 245 | _aAdvertising and promotion: an integrated marketing communications perspective Ed 7 | ||
| 250 | _a7 | ||
| 260 |
_aNew Delhi _bTata McGraw-hill _c2010 |
||
| 300 |
_axxxiii,1075 _bPB |
||
| 650 |
_aAdvertising _9116948 |
||
| 906 | _aAdvertising ; an ; communications ; integrated ; marketing ; perspective ; promotion: | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c168434 _d168434 |
||