| 000 | 00651nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230525160222.0 | ||
| 008 | 210423s2013 xx 000 0 und d | ||
| 020 | _a978-0-7494-6621-3 | ||
| 040 | _cAL | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _223 _bPONB |
||
| 100 |
_aPONT (Simon) _9114256 |
||
| 245 | _aBetter Mousetrap: brand invention in a media democracy | ||
| 260 |
_aNew Delhi _bKogan Page Ltd _c2013 |
||
| 300 |
_ax,285 _bPB |
||
| 365 |
_b1581.45 _cGBP |
||
| 650 |
_aManagement _9114257 |
||
| 650 |
_aMarketing Management _9114258 |
||
| 906 | _aBetter ; democracy ; invention ; media ; Mousetrap:brand | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c167401 _d167401 |
||