000 00506nam a2200157Ia 4500
008 210423s2009 xx 000 0 und d
020 _a8178293706
041 _aeng
082 _a659.1 TELG
100 _aTELLIS (Gerard J).
245 _aEffective advertising: understanding when how and why advertising works.
260 _aNew Delhi
_bResponse Books
_c2009
300 _av,201
_bPB
365 _b395
_cINR
906 _aadvertising ; advertising: ; Effective ; how ; understanding ; when ; why ; works.
999 _c158903
_d158903