| 000 | 00599nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250703113007.0 | ||
| 008 | 210423s2004 xx 000 0 und d | ||
| 040 | _cAL | ||
| 041 | _aeng | ||
| 082 |
_a070.1 _223 _bTUNM |
||
| 100 |
_aMark Tungate _987928 |
||
| 245 | _aMedia monoliths: how great media brands thrive and survive | ||
| 260 |
_aLondon _bKogan Page Ltd _c2004 |
||
| 300 | _aviii,261 | ||
| 365 |
_b525 _cINR |
||
| 650 |
_aGeneral _987929 |
||
| 650 |
_aMass Media _987930 |
||
| 906 | _a:how ; brands ; great ; Media ; monoliths ; survive. ; thrive | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c157417 _d157417 |
||