000 00737nam a2200313Ia 4500
008 210210b2011 xxu||||| |||| 00| 0 eng d
020 _a9780749461935
041 _aeng
082 _a658.802 SMIM
100 _aSMITH (P R)
245 _aMarketing communications Ed 5
_bIntegrating offline and online with social media
250 _a
260 _aLondon
_bKogan Page
_c2011
300 _axviii,483
650 _awith
650 _asocial
650 _aonline
650 _aoffline
650 _amedia
650 _aMarketing
650 _aIntegrating
650 _aEd
650 _acommunications
650 _aand
650 _a5
690 _aMarketing Management
700 _aZOOK (Ze)
906 _a067401
999 _c150651
_d150651