| 000 | 00634nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 210210b2012 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780749465704 | ||
| 041 | _aeng | ||
| 082 | _a658.8343 MARC | ||
| 100 | _aMARTINEZ (Pepe) | ||
| 245 |
_aConsumer mind _bBrand perception and the implication for marketers |
||
| 260 |
_aLondon _bKogan Page _c2012 |
||
| 300 | _axv,178 | ||
| 650 | _athe | ||
| 650 | _aperception | ||
| 650 | _amind | ||
| 650 | _amarketers | ||
| 650 | _aimplication | ||
| 650 | _afor | ||
| 650 | _aConsumer | ||
| 650 | _aBrand | ||
| 650 | _aand | ||
| 690 | _aConsumer Behaviour | ||
| 906 | _a067403 | ||
| 999 |
_c150637 _d150637 |
||