000 00661nam a2200289Ia 4500
008 210210b2011 xxu||||| |||| 00| 0 eng d
020 _a9780749462871
041 _aeng
082 _a658.827 HAIB
100 _aHAIG (Matt)
245 _aBrand success: how the worlds top 100 brands thrive and survive
260 _aLondon
_bKogan Page
_c2011
300 _avii,296
650 _aworlds
650 _atop
650 _athrive
650 _athe
650 _asurvive
650 _asuccess:
650 _ahow
650 _abrands
650 _aBrand
650 _aand
650 _a100
690 _aMarketing Management
906 _a065716
999 _c146982
_d146982