000 00598nam a2200241Ia 4500
008 210210b2009 xxu||||| |||| 00| 0 eng d
020 _a9780070080317
041 _aeng
082 _a659.1 SHAA
100 _aSHAH (Kruti)
245 _aAdvertising and promotions an IMC perspective
260 _aNew Delhi
_bTata McGraw-Hill Publishing Company Ltd.
_c2009
300 _axxx,987
650 _apromotions
650 _aperspective
650 _aIMC
650 _aand
650 _aan
650 _aAdvertising
690 _aAdvertising
700 _aDSOUZA (Alan)
906 _a063883
999 _c139114
_d139114