| 000 | 00639nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250807114241.0 | ||
| 008 | 210210b2018 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781259026850 | ||
| 040 | _cAL | ||
| 041 | _aeng | ||
| 082 | _a659.1 BELA | ||
| 100 |
_aGeorge E Belch _9214407 |
||
| 245 |
_aAdvertising and promotion _b: an integrated marketing communications perspective Ed 9 |
||
| 250 | _a9 | ||
| 260 |
_aChennai _bMcGraw Hill Education (India) Private Limited _c2018 |
||
| 300 | _axliii,1016p. | ||
| 690 |
_aAdvertising _9214414 |
||
| 700 |
_aBelch, Michael A _9214416 |
||
| 906 | _a074259 | ||
| 942 |
_2ddc _cREF |
||
| 999 |
_c124033 _d124033 |
||