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005 20250807111449.0
008 210210b2011 xxu||||| |||| 00| 0 eng d
020 _a9788131722367
040 _cAL
041 _aeng
082 _a658.8342 KUMC
100 _aRamesh Kumar S
_9234472
245 _aConsumer behaviour and branding concepts readings and cases
_b: the Indian context
260 _aChennai
_bPearson
_c2011
300 _a607p
690 _aConsumer Behaviour
_9234482
906 _a070451
942 _2ddc
_cBK
999 _c119847
_d119847