000 00538nam a2200205Ia 4500
003 OSt
005 20250814094030.0
008 210210b2005 xxu||||| |||| 00| 0 eng d
020 _a8122415946
040 _cAL
041 _aeng
082 _a659.1 MATA
100 _aMathur U C
_9235386
245 _aAdvertising management
_b: text and cases Rev Ed 2
260 _aNew Delhi
_bNew Age International (P) Limited, Publishers
_c2005
300 _axviii,334p
690 _aAdvertising
_9235387
906 _a061119
942 _2ddc
_cBK
999 _c107820
_d107820