000 00504nam a2200169Ia 4500
008 210210b2004 xxu||||| |||| 00| 0 eng d
020 _a81 229 0176 X
082 _a070.1 WARM
100 _aWARNER (Charles) and BUCHMAN (Joseph).
245 _aMedia selling; broadcast, cable, print and interactive. Ed.3
250 _a
260 _aDelhi
_bSurjeet Publications,
_c2004
300 _axiv,597
650 _aBroadcast cable print interactive media selling
690 _aJournalism
906 _a059209
999 _c106195
_d106195