000 00427nam a2200169Ia 4500
008 210210b1996 xxu||||| |||| 00| 0 eng d
020 _a0 333 66323 3
082 _a658.8 BAKM
100 _aBAKER (Michael J).
245 _aMarketing:an introductory text.
250 _a
260 _aLondon
_bMacmillan Press Ltd
_c1996
300 _axvii,577
650 _aMarketing
690 _aMarketing Management
906 _a055916
999 _c103400
_d103400