000 00446nam a2200157Ia 4500
008 210210b1999 xxu||||| |||| 00| 0 eng d
020 _a0 07 462401 6
082 _a658.827 SENB
100 _aSENGUPTA (Subroto).
245 _aBrand positioning stratagies for competitive advantage.
260 _aNew Delhi.
_bT M H
_c1999
300 _axix,299
650 _aMarketing Brand Competition
690 _aMarketing Management
906 _a054966
999 _c102834
_d102834