000 00568nam a2200217Ia 4500
003 OSt
005 20240106093156.0
008 210210b1998 xxu||||| |||| 00| 0 eng d
020 _a81 7556 108 4
040 _cAL
041 _aEnglish
082 _a659.1 AGAP
100 _aAGARWAL (P K).
_9147462
245 _aPrinciples of modern advertising: concepts and application.
260 _aMeerut.
_bPragati Prakashan.,
_c1998
300 _axii,534,xxvi
650 _aAdvertising
_9147463
690 _aAdvertising
_9147463
906 _a054631
942 _2ddc
_cBK
999 _c102697
_d102697