000 00455nam a2200157Ia 4500
008 210210b1998 xxu||||| |||| 00| 0 eng d
020 _a0 07 451780 5
082 _a659.1 MOHA
100 _aMOHAN (Manendra).
245 _aAdvertising management concepts and cases.
260 _aNew Delhi.
_bTata McGraw-Hill Publishing Company Ltd.
_c1998
300 _axi,418
650 _aAdvertising Management Cases
690 _aAdvertising
906 _a054035
999 _c101954
_d101954