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1.
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Marketing for small B2B businesses : how content creates marketing muscle and powers traditional and digital marketing / By Andrew Schulkind. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA : Apress, 2023
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.8 SCHA.

2.
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Redefining retail : 10 guiding principles for a post digital world / By Philip Kotler and Giuseppe Stigliano. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India Pvt Ltd , 2025
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.87 KOTP.

3.
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Sales and distribution management / By Hair, Joe F...[et.al]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley , 2024
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.81 HAIJ.

4.
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Experiential marketing : case studies in customer experience / By Wided Batat. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge ; 2021
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 BATW.

5.
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Managing customer experience and relationships : strategic framework / By Don Peppers and Martha Rogers. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley , 2025
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.8 PEPD.