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1.
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Instant advertising. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Mc Graw Hill 2006
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

2.
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Corporate branding: concepts and cases. Concepts and cases. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad ICFAI University Press 2005
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.104 SURK.

3.
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Real world machine learning / By Henrik, Joseph W.Richards and Mark Fetherolf by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Dreamtech Press , 2017
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (4)Call number: 006.31 BRIH, ... Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

4.
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Techniques of Persuasion: From Propaganda to Brainwashing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Great Britain Penguin Books 1963
Availability: Items available for loan: St Aloysius Library (1)Call number: 301.152 BROT.

5.
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Neuromarketing : for dummies / By Stephen J. Genco ...[et.al.]. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India Pvt Ltd, 2025
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.802 GENS.

6.
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Building brand identity: a strategy for success in a hostile marketplace. A strategy for success in a hostile marketplace by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley & sons 1995
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

7.
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Influence of social media advertising on consumer attitude brand engagement and purchase intention : a study with respect to IFB appliances / By Fernandes Swezal ; Guided by Rajani Suresh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kolkata ; 2024
Online resources:
Availability: Items available for reference: St Aloysius Institute of Management & Information Technology: Not for loan (1).

8.
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Influencer marketing : building brand communities and engagement / edited by Sevil Yesiloglu and Joyce Costello. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge,
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 001.0726588 YESS.

9.
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Mixed Media by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Routledge Taylor and Francis group 2018
Availability: Not available: St Aloysius Library: Reference Book (1).

10.
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Principles of marketing / By CB Gupta. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sultan Chand and Sons , 2023
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 658.8 GUPC, ...

11.
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Advertising and promotions : an integrated brand approach / By Richard J. Semenik...[et.al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning , 2012
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 659.1 SEMR, ...

12.
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Principles and practice of marketing by
Edition: 3th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage 2014
Availability: Items available for loan: St Aloysius PG Library (1)Call number: 658.8 BLYP.

13.
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Dip : the extraordinary benefits of knowing when to quit and when to stick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Great Britain Piatkus 2010
Availability: Items available for loan: St Aloysius PG Library (1)Call number: 659.113 GODD.

14.
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Oxford handbook of food ethics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press 2018
Availability: Items available for reference: St Aloysius PG Library: Not for loan (1)Call number: 641.3002 BARO.

15.
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Psychology and work today by
Edition: 11
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Routledge 2021
Availability: Not available: St Aloysius Library: Reference Book (1).

16.
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Managerial Economics : analysis problems and cases / By P.L. Mehta. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sultan Chand and Sons , 2024
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 658.001 MEHP, ...

17.
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Prisoners of hope : how engineers and others get lift for innovating by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bloomington WestBowPress 2011
Availability: Items available for loan: St Aloysius Library (1)Call number: 658.406 VINP.

18.
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Principles of marketing / By Pardeep Kumar. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sultan Chand & Sons , 2023
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 658.8 KUMP, ...

19.
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Managerial Economics: Analysis Problems Cases by
Edition: 8.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India Pvt Ltd 2022
Availability: Items available for loan: St Aloysius Library (1)Call number: 658.001 TRUM.

20.
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International marketing by
Edition: 11.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia Cengage 2024
Availability: Items available for loan: St Aloysius Library (1)Call number: 658.848 CZII.