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Marketing communications process. by
Material type: Text
Publication details: London. McGraw Hill Kogakusha., Ltd., 1976
Availability: Items available for loan: St Aloysius Library (1)Call number: 658.8 DELM.
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International marketing / By Philip R Cateora, John L Graham and Prashant Salwan. by
Edition: 13th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill Education Private Limited , 2009
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (10)Call number: 658.848 CATP, ... Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).
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Promotion:product services and ideas. Product services and ideas. by
Edition: 1
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Ohio Charles E Merrill Publishing Company 1985
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).
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CIM marketing communications strategy / By Peter Betts...[et.al]. by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London : BPB Publications , 1998
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).
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10.
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Integrated marketing communications. by
Edition: 1
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Australia Cengage Learning India Pvt Ltd 2008
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.802 SIRM.
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Integrated marketing communications. by
Edition: 1
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Mumbai Himalaya Publishing House 2009
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.802 KUMN.
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Services marketing : integrating customer focus across the firm / By Valarie A Zeithaml...[et.al]. by
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Chennai : Tata McGraw Hill Education Private Limited , 2017
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (9)Call number: 658.804 ZEIV, ... Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).
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Brand management : principles and practices / By Kirti Dutta. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi : Oxford University Press , 2022
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 DUTK. Not available: St Aloysius Institute of Management & Information Technology: Checked out (1).
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