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1.
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Lean branding: creating dynamic brands to generate conversion. Creating dynamic brands to generate conversion. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Shroff Publishers and Distributors Pvt Ltd 2014
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 BUSL.

2.
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Brand positioning: strategies for competitive advantage. Strategies for competitive advantage. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing Company Ltd 2003
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 SENS.

3.
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Brand Warfare; 10 rules for building the killer brand. 10 rules for building the killer brand. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw Hill 2001
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

4.
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22 immutable laws of branding. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Profile Books Ltd 2004
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 RIEA.

5.
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Strategic Brand Management: best practice cases in branding. Best practice cases in branding. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jercy Prentice hall Inc 2003
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

6.
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Brand management: text and cases. Text and cases. by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books 2010
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 VERH.

7.
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Making of a name: inside story of the brands we buy. Inside story of the brands we buy. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2004
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

8.
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Infinite asset: managing brands to build new value. Managing brands to build new value. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Harvard Business School Press 2001
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

9.
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Brand valuation: concepts and applications. Concepts and applications. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad Le Magnus university press 2005
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

10.
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Brand management: perspectives and practices. Perspectives and practices. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi ICFAI University Press 2002
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 DASN.

11.
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Brand imitation. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Himalaya Publishing House 2004
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 KAPS.

12.
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India brandished: the branding of a nation. Branding of a nation . by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai English Edition Publishers and Distributors (India) Pvt Lit 2004
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

13.
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22 immutable laws of branding: how to build a product or service into a world class brand. How to build a product or service into a world class brand by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: 1998
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 RIEA.

14.
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Deming route to quality and productivity: road maps and roadblocks. Road maps and roadblocks. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Maryland 1988
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

15.
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Building Brands ;in the indian market. In the indian market. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books 2004
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 PANT.

16.
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Brand harmony: achieving dynamic results by orchestrating your customers total experience. Achieving dynamic results by orchestrating your customers total experience. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Dreamtech Press 2006
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

17.
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One land one billion minds: insights on branding in India. Insights on branding in India. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Madras Productivity and Quality Publishing Pvt Ltd 2006
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

18.
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Marketing and branding: the indian scenario. The indian scenario by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson Education 2007
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 KUMS.

19.
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Brand Communication: contemporary approaches. Contemporary approaches by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad ICFAI Books 2007
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 DASN.

20.
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Global marketing management : changes new challenges and strategies / By Kiefer Lee and Steve Carter. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: UK : Oxford University Press , 2012
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 658.848 LEEK, ... Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).