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What's in a brand? building brand equity through advertising. by
Material type: Text Text
Publication details: New Delhi. T M H 1998
Availability: Items available for loan: St Aloysius Library (1)Call number: 659.1 JONW.

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2.
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When ads work: new proof that advertising triggers sales. New proof that advertising triggers sales. by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India PVt Ltd. 2007
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 JONJ.

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