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Consumer brand relationships : theory and practice / Edited by Susan Fournier,Michael Breazeale and Marc Fetscherine ; Forward by Kevin Keller.

Contributor(s): Material type: TextTextLanguage: English Publication details: London : Routledge , 2023.Edition: 1st ed. Special Indian EditionDescription: xxvi,424p. ; PB 23 cmISBN:
  • 9781138961548
Subject(s): DDC classification:
  • 658.8343 FOUC
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 658.8343 FOUC (Browse shelf(Opens below)) Available MBA14551
Total holds: 0

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