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Advertising Management

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi Kalyani Publishers 2015Edition: 2nd edDescription: xvii,607p. PB 27.8X21.6cmISBN:
  • 9789327247787
Subject(s): DDC classification:
  • 23 659.1 PRAA
Summary: Advertising goals and objectives; Economic aspects of Advertising; Social aspects of Advertising; Advertising media and non media; Advertising appeals; Advertising Agencies.
List(s) this item appears in: PG New Arrivals - October 2022
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Item type Current library Collection Call number Status Barcode
Book Book St Aloysius PG Library M Com 659.1 PRAA (Browse shelf(Opens below)) Available PG024032
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Advertising goals and objectives; Economic aspects of Advertising; Social aspects of Advertising; Advertising media and non media; Advertising appeals; Advertising Agencies.

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