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New strategic brand management : advanced insights and strategic thinking / By Jean Noel Kapferer.

By: Material type: TextTextLanguage: English Publication details: New Delhi : Kogan Page , 2012 .Edition: 5th edDescription: xviii, 492p. ; 24 cmISBN:
  • 9780749465155
Subject(s): DDC classification:
  • 658.827  5 KAPJ
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 KAPJ (Browse shelf(Opens below)) Available MBA10362
Total holds: 0

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