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Strategic brand management : creating and substaining brand equity long term / By Jean Noel Kapferer.
Material type:
TextLanguage: English Publication details: New Delhi : Kogan Page , 2007.Edition: 2nd edDescription: 443p. ; 23 cmISBN: - 9788175541092
- 658.827 2 KAPJ
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Book
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St Aloysius Institute of Management & Information Technology | MBA | 658.827 KAPJ (Browse shelf(Opens below)) | Available | MBA05927 | |
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Book
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St Aloysius Institute of Management & Information Technology | MBA | 658.827 KAPJ (Browse shelf(Opens below)) | Available | MBA04677 | |
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Book
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St Aloysius Institute of Management & Information Technology | MBA | 658.827 KAPJ (Browse shelf(Opens below)) | Available | MBA00659 |
Total holds: 0
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