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Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Prentice Hall India , 2008 .Edition: 3rd edDescription: xxiii, 695p. ; 25.5 cmISBN:
  • 978813175689 8
Subject(s): DDC classification:
  • 658.827  3 KELK
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 KELK (Browse shelf(Opens below)) Available MBA08517
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 KELK (Browse shelf(Opens below)) Available MBA09306
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