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Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.
Material type:
TextLanguage: English Publication details: New Delhi : Pearson , 2015 .Edition: 4th edDescription: xxix,586p. ; 25.5 cmISBN: - 9789332542204
- 658.827 4 KELK
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
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St Aloysius Institute of Management & Information Technology | MBA | 658.827 KELK (Browse shelf(Opens below)) | Available | MBA12146 | |
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Book
|
St Aloysius Institute of Management & Information Technology | MBA | 658.827 KELK (Browse shelf(Opens below)) | Available | MBA12147 | |
|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 658.827 KELK (Browse shelf(Opens below)) | Reference Book | MBA12148 |
Total holds: 0
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