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Beyond branding : how the new values of transparency and integrity are changing the world of brands / Edited by Nicholas Ind.

Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Kogan Page , 2008.Edition: 1st edDescription: xiii, 236p. ; 23 cmISBN:
  • 9780749442125
Subject(s): DDC classification:
  • 658.827  1 INDN
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 INDN (Browse shelf(Opens below)) Available MBA09216
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 INDN (Browse shelf(Opens below)) Available MBA07896
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