International marketing / By Masaaki Kotabe and Kristiaan Helsen.

By:

Kotabe, Masaaki

Contributor(s):

Helsen, Kristiaan

Material type: Text

TextLanguage: English Publication details: New Delhi : Wiley Dreamtech Pvt Ltd , 2015.Edition: 6th ed. International Student VersionDescription: Xxiv, 595p. ; 25.5 cmISBN:

9788126557509

Subject(s):

Political and legal environment
Segmentation and positioning

DDC classification:

658.848 6 KOTM

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.848 KOTM (Browse shelf(Opens below))	Available	MBA14114
Book	St Aloysius Institute of Management & Information Technology	MBA	658.848 KOTM (Browse shelf(Opens below))	Available	MBA12510

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