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Integrated advertising promotion and marketing communications / By Kenneth E. Clow and Donald Baack.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Prentice Hall of India PVt Ltd , 2003.Edition: 2nd edDescription: Xxvii, 538p. ; 27.5 cmISBN:
  • 8120324501
Subject(s): DDC classification:
  • 659.1  2 CLOK
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 659.1 CLOK (Browse shelf(Opens below)) Available MBA01434
Total holds: 0

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