Advertising and promotions : an IMC perspective / By Kruti Shah and Alan Dsouza.

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Material type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009.Edition: 1st edDescription: Xxx, 987p. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SHAK (Browse shelf(Opens below))	Available	MBA02136
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SHAK (Browse shelf(Opens below))	Available	MBA02262
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SHAK (Browse shelf(Opens below))	Available	MBA07611
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SHAK (Browse shelf(Opens below))	Available	MBA07612
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SHAK (Browse shelf(Opens below))	Available	MBA07613
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SHAK (Browse shelf(Opens below))	Available	MBA07614
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SHAK (Browse shelf(Opens below))	Available	MBA07615
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SHAK (Browse shelf(Opens below))	Reference Book	MBA07616
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SHAK (Browse shelf(Opens below))	Available	MBA05880

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