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Advertising and promotion : an integrated marketing communications perspective / By George E. Belch, Michael A. Belch and Keyoor Purani.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2005.Edition: 9th edDescription: Xliii, 1016p. ; 24 cmISBN:
  • 9781259026850
Subject(s):
DDC classification:
  • 659.1  9 BELG
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 659.1 BELG (Browse shelf(Opens below)) Available MBA10851
Total holds: 0

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