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Advertising management / By Rajeev Batra, John G. Myers and David A. Aaker.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Pearson Education , 2009.Edition: 1st edDescription: Viii, 430p. ; 23.5 cmISBN:
  • 9788177588507
Subject(s): DDC classification:
  • 659.1  1 BATR
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