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Strategic marketing : creating competitive advantage. By Douglas West, John Ford and Essam Ibrahim.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Oxford University Press , 2009.Edition: 1st edDescription: Xxv, 517p. ; 24 cmISBN:
  • 0195691687
Subject(s): DDC classification:
  • 658.802 1 WESD
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 658.802 WESD (Browse shelf(Opens below)) Available MBA06312
Book Book St Aloysius Institute of Management & Information Technology MBA 658.802 WESD (Browse shelf(Opens below)) Available MBA05126
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