Consumer behavior. / By Leon G Schiffman and Leslie Lazar Kanuk

By:

Schiffman, Leon G

Contributor(s):

Kanuk, Leslie Lazar

Material type: Text

TextLanguage: English Publication details: New Delhi : Pearson Education, 2004.Edition: 9th ed. Eastern Economy EditionDescription: xxii,561p. ; PB : 25.5 cmISBN:

9788120330863

Subject(s):

Consumer Behavior
Consumer as an Individual
Consumers in their Social and Cultural Settings
The Consumers Decision Making

DDC classification:

658.8342 4537 SCHL

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8342 SCHL (Browse shelf(Opens below))	Available	MBA04537

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