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Research for marketing decisions / By Paul E Green, Donald S Tull and Gerald Albaum
Material type:
TextLanguage: English Publication details: New Jercy : Prentice hall Inc. , 1988Edition: 5th ed. Eastern Economy EditionDescription: xii,784p. ; PB : 23.5 cmISBN: - 9788120307575
- Marketing Research Content and Strategy
- The Tactics of Marketing Research
- The Value and Cost of Decision Making
- Research Design
- Information from Respondents
- Measurement in Marketing Research
- Measurement and Scaling in Marketing Research
- Sampling Procedure in Marketing Research
- Analyzing Associative Data
- Selected Activities in Marketing Research
- 658.83 5 GREP
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Book
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St Aloysius Institute of Management & Information Technology Marketing | MBA | 658.83 GREP (Browse shelf(Opens below)) | Available | MBA09049 | |
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Book
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St Aloysius Institute of Management & Information Technology Marketing | MBA | 658.83 GREP (Browse shelf(Opens below)) | Available | MBA00046 | |
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Book
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St Aloysius Institute of Management & Information Technology Marketing | MBA | 658.83 GREP (Browse shelf(Opens below)) | Available | MBA00047 | |
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Book
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St Aloysius Institute of Management & Information Technology Marketing | MBA | 658.83 GREP (Browse shelf(Opens below)) | Available | MBA00048 |
Total holds: 0
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