KOTLER (Philip) and ARMSTRONG (Gary). <br/><br/>
Principles of marketing. Ed 6. 

 - 
 - New Delhi.  Prentice-Hall of India Private Limited  1995 
 - xix,692,I-24 
<br/><br/><label>ISBN: </label>81 203 0930 8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8 KOTP