TY  - BOOK
AU  - GOVINDARAJAN (M)
TI  - Marketing management: concepts cases challenges and trends Ed 2
SN  - 9788120332591
U1  - 658.8 GOVM 
PY  - 2015///
CY  - Delhi
PB  - PHI Learning Pvt. Ltd.
KW  - trends
KW  - Marketing
KW  - management:concepts
KW  - Ed
KW  - challenges
KW  - cases
KW  - 2
ER  -